Thing of Beauty is a Joy Forever

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Outlining fashion is an art itself and this time Humsafer is stuffed with defining it all, starting with a saying of Lauren Hutton that Fashion is what you’re offered four times a year by designers. And style is what you choose.” And belief is this that if fashion remains long term in the minds it becomes your choice. Pakistan have one of a kind fashion industry where designers offers ready to wear and prêt’ a’ porter too. The significance difference felt when this industry of Pakistan expanded its potential in few years with genuine designs and apparel instead of just pirating any foreign material. With these progressive measures stats, foreign investors also wants to invest their money for boutiques and other relevant businesses.

Above all this there is a name which is a central factory/Institute producing such assets to the nation representing Pakistan’s name in global forums with pride, and the name is Pakistan Institute of Fashion Design (Formerly Pakistan School of Fashion Design) established in 1994 with a divine brand motto “Read in the name thy Lord who creates”. PIFD is located in Lahore and is affiliated with Pakistan Engineering Council and Higher Education Commission of Pakistan.

This institute aims is to be a specialist in fashion designing as per the demands of the market and industry itself. The PIFD alumni have 100% employment scope in market after their completion of degree and currently we can see that many of them are in faculty at Shanghai, Cairo Fashion Schools and Dubai whereas many are in Media, Advertising, Merchandising, Designing and Pattern Making fields. PIFD further has affiliation with colleges all over the Pakistan. And this networking is succeeded with the consortium of Trade Development Authority of Pakistan.

PIFD is the only institute in Pakistan which offers various disciplines in the form of schools within it, i.e. Fashion Design, Fashion Marketing and Promotions, Textile Design, Accessories and Products (Includes Gems, Jewelry, Furniture Design and Manufacturing, Leather Accessories and Footwear.)

PIFD objective is the provision of contemporary design education with a focus on consumer and brand relationship. The consumer demand courses create a platform in market for the students to pursue their career in the field of fashion, all alumni of PIFD are well known designers of Pakistan now and their products are aesthetically appealing. PIFD is aiming towards training the new generation ad future talented creative directors and entrepreneurs blooming in the world.

For the success of Fashion Industry Pakistan, we must not forget the talents of this industry. One of them is Imran Khalid, a stylist and a genius on women fashion completed his degree from University of Arts London and thriving his designs in Pakistan as an individual entrepreneur.

This renowned Fashion Designer told Humsafer that he works with aristocratic designs which are not bound to any time or any region; among them are Luxury Pret and Bridal Wear, which are very famous in global market; gems and jewel are the heartbeat of Bridal Apparel especially 9 karat gold color Turkish motives are majorly found in this work.

Imran Khalid’s collection speaks about his fashion aesthetics and also that he is a free Spirited, Exotic, Flamboyant, Urban and Inspirational Guru. His brand philosophy is High Fashion Attire, He shared his core interests, life and process with Humsafer that his Collection Consist from Color Palette to Finishing. Craftsmen working for him are very hardworking and skilled making outfits on pure fabric. Fabric he uses for his collection are mostly Hand woven silk, India Silk and Turkish Silk because Imran believe that in Purity and Quality work there must be no compromise in fashion industry which not only keep customer or client contented but also brand reputation in market remains with good reputation.  Experiment is not Imran Khalid style; Natural Colorants are used for making unique color and texture, however his favorites are nudes and pastels. Also one can find Heritage prints done by fruit color dying; whereas for his collection embellishment is being imported from all over the world. He works from rags to riches and the fact is that Imran Khalid is expert on fashioning women clothes.

“Nothing is easy that usually people think. You need to be a mi-stereo and need a command on whatever you make from fabric to drapes to embellishments.” And the jewelry where Imran Khalid has come up as one of the nation’s leading jewelry brand. Blend of contemporary mixing with heritage designs are famous all over the world. Reflecting Nawab culture in design inspiration Bold Stones from Nepal and design technology from Harappa Bring a new touch of today. No synthetic stones are used in our jewelry collections.

Talking about success Imran told that Friends are his best support he can ever had, Also when opening of his first outlet his calligraphy lawn was all sold out in 2010-2011, then his first fashion show. When he was told three days left for and he did it successfully and there are many other moments he consider it his success stories.

His startup was just his thoughts and dream whilst his first job was front desk officer in a hotel. His Inspirations are his ideas which reflect in his fashion, When talking about outside to Pakistan Influences in his work he answered, “Outside we’re small fish. In our lifestyle fashion is limited to niche. Outside fashion is not practical and working on it is disaster. Sub-continent is an old history so we’ve to follow our culture & heritage. Whatever i make, it has touches of East.”

He thinks that fashion industry is a soft image of a country and Fashion Designers are placed in tabloids/billboards. Film, TV & fashion are one and the same. He is not only workaholic person but also a fashionholic being in which his work frame carries 24/7 and late night’s research and work. Often Imran Khalid takes his time out to spend some time with coordinators, photographers, models & friends to bring the strong understanding between all of them.

His next upcoming collection will be a feel of a Desert wind in a starry night, which relates to that collection. Azure & midnight blues would be the key colors. Desert sand effects in silver embellishment following with real stones and details of Harmonic will make it all complete.

Talking about the fashion trend in Pakistan he replied, “Fashion in Pakistan is less, Darzi culture is more as comparatively to other countries, due to economic instability. Cheating and copying from the boutiques of Designers. I run my Atelier & Studio where you can find me; my collections are placed on the pages of top notch fashion magazines”

His advice to upcoming professionals in fashion industry is, “Live with your dreams and make them true.”

So the thing is that the beauty remaining forever and never will pass through the nothingness is a joy, and here the thing is called impressions. Such impressions come only when a designer understands the art of stitching and fabric.  Pakistan Fashion Industry is full of gems and one of them is Imran Khalid. That’s why we are being allured worldwide, and the whole world is keen towards to incorporate with our industry.